To encourage entry to the Say Oui Sweepstakes and drive purchase of original Oui by Yoplait, we worked with seven influencers based in seven key markets across the country to create one-day French vacations in their respective city.

Each of our partners created their own French-inspired city guide, which was then turned into a shareable, illustrated map. Our partners shared their map and city guide onto their blogs and Instagram channels to encourage followers to have their own French staycation, all while driving visitors to the sweepstake page and reminding followers that they would win a real French vacation simply by enjoying Qui by Yoplait. The campaign garnered over 15 million potential impressions and inspired comments like “This was one of the best articles and sponsored blogs I’ve seen! I’m so inspired to grab a friend and spend a French day in Minneapolis”.