Dunkin’ Girl Scouts
Dunkin’ collaborated with the Girl Scout Cookie brand to introduce Dunkin’ Iced Coffee in Girl Scout Cookie-inspired flavors: Thin Mints, Coconut Caramel, and S’mores.
To drive awareness of the launch and celebrate the moment, we created a set of free, limited-edition merch made for chillin’. Dubbed “The Chill Collection,” our exclusive set of Dunkin’ and Girl Scout merch included all three flavors of the new bottled coffee; plus, a bundle of gear including a sweatshirt, sweatpants, cozy socks, iced-coffee tumbler, custom ice-cube tray, and commemorative pins that proved to be hot-hot-hot.
To amplify the product launch further and introduce the The Chill Collection, we worked with six Gen-Z lifestyle Instagram influencers to help announce the launch of Dunkin’ Iced Coffee in Girl Scout Cookie inspired flavors, model the merch and encourage fans to get their own Chill Collection packs.
